By using a combination of local search and click-on ads, you can increase your click-to-play rates by 20 percent or more, according to the research firm ClickOn.com.
The key to boosting your click rate is understanding your site’s traffic pattern and the type of ads that are being displayed.
To make this process easier, the site’s owner will typically include a link to the source of your site traffic data.
In this case, a website’s content and keywords will be included in the link, and the site owner can then select whether to include the ad-targeting links.
For example, if a site owner knows that traffic patterns are changing for a particular brand, and that his visitors are spending more time in those same sites, he might choose to include those traffic patterns as the target of his ads.
Then, using a custom ad targeting plugin, the ad may be displayed in a sidebar that directs visitors to your website.
A more advanced version of this technique, which we refer to as “local click-totals,” involves placing targeted ads in a separate sidebar.
To do this, the content and the keywords of the ad are included in a header.
The header is shown when the user opens a new tab or opens a link from the browser.
Then a link is shown to the top of the page that points to your local traffic stats, and a popup menu appears, offering to display the ad on that page.
The user clicks the ad, and then the ads are displayed.
For some niche sites, it might be more beneficial to place the ad in a more traditional way, such as in the sidebar.
If the user clicks an ad in the same page that directs to the sidebar, the user will then see the ad appear in the browser window and then be redirected to your site.
In that case, the ads will be displayed on the page, but the user may not click them.
Instead, the sidebar menu will display a separate, less targeted ad.
The same ad is displayed on each page of your local search results page.
The keyword ads also can help with boosting your local clicks.
If you use a keyword-based search engine such as Google or Bing, you may want to add a link or two to your search results to highlight the keywords associated with your site and its content.
For example, to promote the site, add a URL to the page with the keyword “organic food” or “organic groceries” or a similar keyword.
A similar keyword link is also a good way to increase clicks on the site.
In addition to making the site more relevant to the search engine results, a keyword ad can also help you attract visitors who may not otherwise click on your content.
A great example of this is an ad that highlights the company’s brand in a local newspaper.
When a visitor clicks on that ad, the newspaper headlines the ad with a headline that includes the word “organic.”
If the keyword is not included in that headline, then the headline will be misleading.
As your local ads grow in volume, you should make sure that you are making it clear that they are coming from your site, so that people will click on them.
For more information on how to increase local clicks, see our article, What Is Local Click-Through Rate?