Posted November 04, 2018 05:33:17 The search industry has been battling to create a reliable ad click-and-pay model.
While the technology has been perfected, there are still plenty of hurdles to overcome.
A study conducted by PricewaterhouseCoopers (PwC) found that more than half of U.S. businesses rely on click-based payment systems, while less than one-third use them on all products.
This is the second time in a week that a large global study has shown that the majority of businesses rely solely on click to buy (C2P) or other ad-driven payment solutions.
A key barrier to adoption is the cost.
It’s estimated that ad click rates are only a third to a half of what a consumer would pay for the same service.
This, in turn, forces many businesses to rely on third-party vendors to supply ad clicks for free.
While it’s easy to assume that this is a simple cost-saving solution, PwC’s report finds that the system costs an average of $7.50 to $13.00 per ad click.
This costs businesses a significant chunk of their revenue, especially when compared to traditional payment solutions, which often have an average cost of around $5 per ad.
Ad click rates fall to only 4 percent for non-click-based solutions.
This means that, on average, ad click costs are just under 3 percent.
While there is still a large amount of work that needs to be done to develop a reliable and cost-effective ad click system, the industry is inching closer to realizing a viable system.
This week, the International Business Machines Corporation (IBM) is set to unveil a new tool for ad click that is based on Google’s Chrome browser, and will also be available for Windows, Mac, and Linux.
IBM is partnering with ad platform Adclick to deliver a suite of tools for ad buyers and advertisers that will help them build robust ad click systems that can be easily integrated with existing systems.
The tool is being developed by Adclick, the leading ad-click platform for online publishers, and IBM’s CloudFlare, the world’s leading ad network, which IBM purchased in 2014.
The ad click tool will be part of IBM’s Chrome and Adclick APIs, and is designed to support the ad click model that ad platforms currently use to deliver ad clicks to their users.
“It will help publishers build a stable and reliable ad buy experience, helping them increase their revenue and grow their businesses, and provide a level of transparency and trust to advertisers that is sorely needed in today’s digital economy,” said Dan Wieden, VP of Product Management for IBM CloudFlares, in a statement.
The IBM Chrome and ad click SDK will also allow advertisers to test and debug ad click interactions on their own.
The SDK will be free to use for publishers to explore and explore, and it will be available in the next couple of months.
The new ad click tools will provide publishers with the tools they need to help them scale their ad buy systems and deliver more robust ad buy experiences.
Adclick is working with the industry leaders to bring the ad-check and ad-payment model to the Web, and the SDK will help the companies achieve this goal.
“Adclick is a proven, scalable ad-buy solution that helps publishers monetize online ads by providing advertisers the confidence and confidence that they can manage their campaigns and deliver ad results in the most cost-efficient and effective way possible,” said Tim Bresnahan, IBM Cloudflares VP of Ads Platform and Product Management, in the statement.
Advertisers will also benefit from a simpler and less costly ad click solution for the foreseeable future, as they will be able to use Adclick as a part of their ad-checking workflow.
In addition to Adclick and its SDK, IBM has also released a new service called AdclickAds that will allow advertisers and publishers to test ad click capabilities.
This service will allow them to easily and securely test their ad click experiences, and also provide ad buyers and advertisers with a platform for rapid feedback about their ad clicks and performance.
Ad clicks are important, but there is a huge need for a reliable, robust ad system for publishers.
In a world of mobile and ad streaming, there is an even greater need for an ad click framework that will let publishers track the performance of their ads and ads on other devices, which will help their publishers to deliver more relevant ads to their audiences.
In order to achieve this, ad publishers and advertisers will need to find innovative ways to connect with their audience and build trust in their ad purchase process.
As advertisers continue to explore ad click technologies, the ad industry must focus on developing a secure, scalable, and reliable platform for ad buying that delivers more reliable ad buys and ad experiences.
The Adclick Ad Systems SDK is the next step in this journey and is the result of a collaboration between IBM