The search giant has developed an algorithm that will use social network data to target the ads you and your friends want to see, according to two people familiar with the company’s plans.
Google will be using data on Facebook and Instagram users to determine what posts to display to people who share similar interests, the people said.
Facebook and Google have not disclosed the exact amount of data they’re using.
The move could be an important step toward Facebook’s long-held goal of turning more people into advertisers.
Facebook’s ad sales have exploded in recent years, but the company is now the No. 1 paid media platform for the first time.
The social network said it spent $3 billion on advertising in the third quarter, up from $2.9 billion a year earlier.
The rise of social media has given advertisers a new way to target consumers on behalf of brands.
Facebook is also working on other tools that it hopes will boost ad revenue, including a new ad program that allows advertisers to place video ads.
Facebook declined to comment.