A new survey from analytics company Datalogix found that the amount of time that consumers spend clicking on an ad was actually increasing, albeit slightly less than it was in 2015.
The survey found that for each additional click, consumers spent an average of 8 minutes and 47 seconds, an increase of 0.9 seconds from 2015.
In comparison, they spent 1.9 minutes and 18 seconds on a single ad click.
“The ad clicks on our sites are the most-trending part of the traffic on our site,” Datalotix CEO Matthew Smith said in a statement.
“In the last year, we’ve seen a lot of change in the advertising ecosystem and the ad clicks are a big part of that.”
That trend continued in the 2017 survey.
While consumers were spending an average 6.6 minutes and 20 seconds on each click, the ad-click-count actually declined slightly in 2017, from 2.6 seconds to 2.3 seconds.
That may be because of a decrease in people who clicked on ads, Smith said.
“We’re seeing that we can get people to click on our ads, but we’re also seeing that people aren’t buying as much of them,” he said.
The data was gathered during the past three weeks, and the findings will be presented at the Advertising Analytics Conference in Las Vegas on Friday.
In the first quarter of 2018, Amazon spent an estimated $1.7 billion on advertising, according to its 2018 Q1 earnings report.